ASCL 70.31 Art, Business, and Soft Power in Asia

This class examines the intersection of art, business, and soft power through two key areas of inquiries. First, we explore how Asian art acquires both symbolic and economic value across various institutional contexts, including art fairs, museums, and commercial galleries. Through an analysis of pricing, authentication, interpretation, and marketing strategies, we will investigate how artistic value is created, negotiated, and sustained in these spaces.

The course includes guest speakers from diverse fields, such as artists, curators, museum and gallery directors, and corporate professionals. An optional two-day field trip to New York offers students the opportunity to visit auction houses and commercial galleries specializing in Asian art and attend lectures by art management experts. ASCL will cover accommodation and transportation for the trip.

Instructor

Kim

Cross Listed Courses

ARTH 62.91

Degree Requirement Attributes

Dist:SOC; WCult:NW

The Timetable of Class Meetings contains the most up-to-date information about a course. It includes not only the meeting time and instructor, but also its official distributive and/or world culture designation. This information supersedes any information you may see elsewhere, to include what may appear in this ORC/Catalog or on a department/program website. Note that course attributes may change term to term therefore those in effect are those (only) during the term in which you enroll in the course.

Department-Specific Course Categories

counts as IITD course for major and minor

Offered

• Spring