COCO 18 Impact Design: The psychology and design of user experiences that engage, delight, and inform

In this experimental course we examine a new field, Impact Design. We focus on impact from the vantage point of both the user who is being engaged, and the person/team designing the initiative that creates the impact. Students will learn how to combine core principles from human psychology with the tools of design thinking to create meaningful and engaging user experiences. Using techniques from storytelling, observational learning and visualization, students will learn how to create tools and present information in ways that maximize anticipation, engagement and the experience of delight that promotes learning and adoption.

Instructor

Wheatley, T; Loeb, L

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